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 »  Home  »  Magazine Departments  »  Apparel  »  Ashworth Synonymous with Style, Authenticity and Comfort Both On and Off the Course
Ashworth Synonymous with Style, Authenticity and Comfort Both On and Off the Course
By Tom Landers | Published  10/12/2011 | Apparel | Unrated
Ashworth Synonymous with Style, Authenticity and Comfort Both On and Off the Course
Ashworth is a company that always seeks to change the look of golfers through a combination of fit, fabric and color.
In 2011, the brand again cut through the clutter of a highly competitive marketplace with a stunning variety of new, “must-have” offerings in golf lifestyle apparel and footwear, all ideally suited for on- and off-course wear.
“Ashworth is about capturing the hearts and minds of golfers who don’t just play the game, they live it,” says Harry Arnett, vice president of adidas Golf and Ashworth brand and product marketing. “We call them ‘true golfers,’ and creating apparel that appeals to their sensibilities demands a deep love and understanding of the game, its subtleties, and their lifestyle. That has allowed us to create a truly compelling lineup of products that golfers will want to wear on the course and all points beyond.”
Three men’s collections in 2011 reflect the brand’s “poise, assurance and experience.” Pieces include woven and linen shirts, fashion slacks, a modern take on the classic golf jacket and hooded sweatshirts. Two women’s collections include lightweight tunics, cuffed cardigans and polos, puffy layering vests and sleek belted dresses.
Ashworth also introduced four footwear models, which include for the first time in the brand’s history, street shoes. Ashworth Footwear Essentials feature the Encinitas, a go-anywhere loafer; the Cardiff, a spikeless golf shoe that can be worn on-course and off; and the Leucadia, a relaxed, structure-less saddle. Interestingly, each is named for a historic beach town in San Diego’s North County region, where the Ashworth brand was born. Rounding out the line is the Ashworth Standard Issue sneaker.
Ashworth Footwear Essentials were conceived and designed to go almost anywhere from the course to casual Friday to a night on the town. The new products were launched in June, 2011 at a manufacturer’s suggested retail price ranging from $70 to $140.
A division of the TaylorMade-adidas Golf Company, Ashworth is an authentic golf brand recognized the world over for authenticity, quality, comfort and distinctive design that can be worn equally well on the course, in the clubhouse and beyond. Ashworth has striven to be synonymous with golf lifestyle at its best, and golfers of all ages have enjoyed wearing Ashworth since the brand was formed in 1987. Ashworth apparel is worn on the PGA Tour by Fred Couples, Sean O’Hair and Ryan Palmer.