Golfing Magazine Online -
adidas Golf Introduces Fashion Performance Category
Tom Landers
By Tom Landers
Published on 10/12/2011

adidas Golf Introduces Fashion Performance Category
Fashion-infused apparel and footwear allows golfers to express individual style on and off the course
An industry leader in innovation, adidas Golf has broken the mold of traditional golf attire by launching an entirely new category aimed at expressing individual style called Fashion Performance.
Inspired by bold colors and unique patterns, Fashion Performance utilizes tour-proven golf technologies and combines them with the fashion-forward styles of today’s contemporary athlete. Each piece offers a tailored, comfortable fit without sacrificing performance and is identifiable by striking rugby patterns, strong designs and a newly-designed logo.
“This category means so much to adidas Golf, allowing golfer’s to benefit from performance while staying true to their personality on course,” said Tiss Dahan, Sr. Director of Global Apparel. “We believe that this line deserves its own logo to specifically identify Fashion Performance pieces.  The golf flag coupled with the strong adidas name signifies the sport performance of this category.”
The Fashion Performance line debuts in a variety of uniquely-detailed designs for both men and women, and includes color-blocked polos, fashion bottoms, training tops and stylish sweaters made to match and amplify personal style.   For the first time, adidas Golf has created a line that can transition off the course as lifestyle wear uniquely designed to express individuality.
As a result of fresh new looks, Jason Day will wear the Fashion Performance apparel on Tour. “I love the strong, confident colors. It really looks unbelievable; these guys killed it! I think this is going to go a long way,” said Day. “I can’t wait to start wearing it – I’d love to take it with me right now! I think adidas has the best product out there and I am really excited to be a part of this – it makes me want to go out and work harder.”
Complementing the apparel is the new adiSTREET footwear, also in the Fashion Performance category. Inspired by classic adidas styles and colors, this shoe ranges from traditional neutrals to bold color-ways and can double both as wear-anywhere casual and a spikeless golf shoe. Featuring full-grain leather for a rich look and feel, the upper is both lightweight and durable, while a soft spikeless outsole provides traction, comfort and off-course versatility. Utilizing 124 strategically placed traction lugs in varying sizes for ultimate traction and grip in all conditions with super durable textured synthetic toe-cap for improved durability and abrasion resistance.  
Offered in medium widths, adiSTREET carries a two-year waterproof warranty, and is available in a choice of six colorways: White / Metallic Silver / Energy, White / Black / Metallic Silver, Black / Black / White (Available 9.15.11) and White / White / Black, White / Scout / White, and White / White / Metallic Silver (Available 2.1.12) with an MSRP of $190 USD.