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 »  Home  »  Equipment  »  FILA GOLF SWINGS BACK INTO ACTION
 »  Home  »  Equipment  »  Gear and Accessories  »  FILA GOLF SWINGS BACK INTO ACTION
FILA GOLF SWINGS BACK INTO ACTION
By Tom Landers | Published  08/16/2011 | Equipment , Gear and Accessories | Unrated
FILA GOLF SWINGS BACK INTO ACTION
Many golfers remember Tom Watson and Lee Janzen sporting the Fila Golf logo at different points in their careers. After a few years outside the spotlight, Fila Golf is back in a big way and celebrating its 100th anniversary in 2011.
At the heart of the comeback is a collection that’s crafted for world class athletes yet versatile enough to be worn for almost any activity. The focus on luxury performance has Tour players choosing the brand’s apparel, most notably Stacy Lewis. The 26-year-old American was decked out entirely in the Fila Golf collection when she captured the year’s first LPGA Tour major at the Kraft Nabisco Championship.
“Fila Golf represents the best in authentic athletic performance. The cuts and styles allow me to move freely, stay cool and play my best.”
The man behind resurgence is Mitchell Fersten, President of Montreal-based Fersten Worldwide and the North American licensee of Fila Golf. A leading supplier of corporate-branded products, Fersten believed his team possessed the infrastructure and knowledge for a successful re-launch.
“When you grow up watching elite athletes compete in Fila, the opportunity to acquire the license for the brand is a dream come true,” says Fersten. “Our focus has been to do it right by using only the finest materials and designing products that are consistent with the Fila heritage.”
For men, performance shorts, pants and polos along with accessories like belts and hats offer multiple on- and off-course options. The Brisbane Textured Polo even features a double jacquard sphere pattern that creates a slimming effect most guys will appreciate. Ladies will appreciate flattering cuts and subtle details such as “V” notched waistbands for extended comfort taking them from the 18th green to post-round drinks.   
“Obviously the last few years have been very exciting,” says Fersten. “Fila Golf is back and providing the performance and sophistication expected of this iconic brand.”   
Fila Golf can be found at elite green grass locations throughout North America and at www.filagolf.com.