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Tour Edge Golf Making It Big Time
http://www.publinksgolfer.net/articles/867/1/Tour-Edge-Golf--Making-It-Big-Time/Page1.html
John Torsiello
 
By John Torsiello
Published on 09/29/2010
 

Tour Edge Golf Making It Big Time

Tour Edge Golf
Making It Big Time

Headquartered in the suburbs of Chicago, Tour Edge Golf was founded in 1986 by David Glod, a former golf pro at Village Links Golf Club in Glen Ellyn, Illinois.
Glod felt there was an opportunity in the golfing industry to provide a high quality product at an affordable price. His goal was to change consumers’ perception of value and quality in golf clubs. From his first club design in 1987, he, and his company, have never looked back.
By 1996, the Tour Edge team catapulted the company into Golf Pro Magazine’s ranking of the top 40 in equipment. Innovative clubs, such as the Bazooka JMAX Iron-Wood, have ranked high among consumer preferred products. The company remains one of the fastest growing golf manufactures in the country.
Golfing Magazine had a chat with Dave Glod recently and he expounded on the company’s rise to prominence in the marketplace.
Glod told me that, while Tour Edge isn’t as well known as some club companies, the firm occupies top-10 unit market share in every category as measured by Golf Data Tech the industries market monitor.
“We continue to hold true to our founding principles of offering premium quality golf clubs sold for an affordable price and backed by a lifetime warranty and 30-day play guarantee.”
Always looking toward the future, Glod said his company seeks to expand its distribution channels and grow brand awareness.
“The launch of our Exotics line several years ago is a great example. Exotics allowed us to successfully penetrate the higher-priced product categories. Clubs like the Exotics XCG-3 fairway are unrivaled because of unique technologies, such as combo brazing, that other companies can’t or won’t attempt because of expense and or production difficulties. At Tour Edge we will continue to push the design envelope with unique and advanced engineering concepts.”
Glod believes there were two extremely significant contributions to the game that Tour Edge has made.
“In 1999 we were first to market hybrids along with Taylor Made and PRGR. We introduced the Lift-Off Iron-Wood and the first 3-PW 8-iron set of hybrids. It is a little known fact that Tour Edge had the trademark on the word “Iron-Wood.” We eventually lost the term because it became too generic. The second contribution is the Exotics titanium cup face fairway woods and the unique combo brazing process of the two dissimilar materials. These fairway woods have added 20-plus yards to thousands and thousands of golfer’s games and have helped many players win numerous PGA Tour events.”
He added, “The JMAX Iron-Wood was a huge product for us. We were at the front of the hybrid revolution with a product at the right price. The JMAX Iron-Wood was a huge product for us. We were at the front of the hybrid revolution with a product at the right price. But more important, the launch of the first Exotics fairway wood and the move to the high end premium market helped our company develop loyalty among some of the best players in the world.”
For more information about Tour Edge Golf and its products, visit www.touredge.com.