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New Srixon Yellow Golf Balls Look to Stand Out
http://www.publinksgolfer.net/articles/721/1/New-Srixon-Yellow-Golf-Balls-Look-to-Stand-Out/Page1.html
Tom Landers
 
By Tom Landers
Published on 02/5/2010
 

The new Z-Star Tour and Z-Star X Tour Yellow balls from Srixon
Everybody wants to stand out in a crowd.

Tired of being just one more dimpled white golf ball, the new Z-Star Tour and Z-Star X Tour Yellow balls from Srixon are sure to get noticed wherever they go on the golf course.


Multi-colored balls are nothing new. Several companies have sold or currently sell golf balls of various shades, including pink. Paula Creamer plays a pink Precept Lady iQ 180 on the LPGA Tour, and Wayne Levi won a PGA Tour event when he captured the United Airlines Hawaiian Open using an orange Wilson Pro Staff golf ball back in 1990. But Srixon believes the time is right for a little more optical excitement on the fairways and greens.


The company says its new golf balls incorporate the science of visual perception with the psychology of color effect on the brain. With tests showing that yellow is the most visible color in the visual spectrum (see yellow tennis balls), and psychology telling us that green is the most calming and stress relieving color, Srixon designed a golf ball that incorporates both colors “to tap into a player’s mind and expand the benefits of playing a better ball.”

Hmm, heady stuff, indeed, pun intended.


While other colored golf balls have been priced at the lower end of the green spectrum (as in money), the Z-Star Tour and Z-Star X Tour Yellow balls are premium balls that were designed to offer best-in-category performance for players “seeking improved distance, spin and feel preferred by Tour players and competitive golfers worldwide,” say the company. The balls feature an ultra-thin urethane cover technology, a larger core, and a soft cover.


The Z-Star Tour Yellow is designed for low-to-mid handicap players who seek a combination of distance, spin control and a soft feel. The Z-Star X Tour Yellow is a distance-oriented Tour-performance ball for players looking for explosive distance and high spin performance around the greens.


“The new Z-Star Tour and Z-Star Tour Yellow golf balls are currently being tested by numerous PGA and Nationwide Tour players presently playing the Srixon Z-Star series of balls,” says Chris Beck, brand manager for Srixon. “The response from our Tour staffers has been overwhelmingly positive. We understand players at all levels of the game want to lower their scores and the Tour Yellow balls have definitely piqued the interest of our Tour players, as well as consumers,”


The golf balls will begin shopping to retailers on April 1 of this year and will be priced at $39.99 per dozen.


For more information, visit 
www.srixon.com