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The new Z-Star Tour and Z-Star X Tour Yellow balls from Srixon
wants to stand out in a crowd.
of being just one more dimpled white golf ball, the new Z-Star Tour and Z-Star
X Tour Yellow balls from Srixon are sure to get noticed wherever they go on the
balls are nothing new. Several companies have sold or currently sell golf balls
of various shades, including pink. Paula Creamer plays a pink Precept Lady iQ
180 on the LPGA Tour, and Wayne Levi won a PGA Tour event when he captured the United
Airlines Hawaiian Open using an orange Wilson Pro Staff golf ball back in 1990.
But Srixon believes the time is right for a little more optical excitement on
the fairways and greens.
company says its new golf balls incorporate the science of visual perception with
the psychology of color effect on the brain. With tests showing that yellow is
the most visible color in the visual spectrum (see yellow tennis balls), and psychology
telling us that green is the most calming and stress relieving color, Srixon designed
a golf ball that incorporates both colors “to tap into a player’s mind and
expand the benefits of playing a better ball.” Hmm,
heady stuff, indeed, pun intended.
other colored golf balls have been priced at the lower end of the green spectrum
(as in money), the Z-Star Tour and Z-Star X Tour Yellow balls are premium balls
that were designed to offer best-in-category performance for players “seeking
improved distance, spin and feel preferred by Tour players and competitive
golfers worldwide,” say the company. The balls feature an ultra-thin urethane
cover technology, a larger core, and a soft cover.
Z-Star Tour Yellow is designed for low-to-mid handicap players who seek a combination
of distance, spin control and a soft feel. The Z-Star X Tour Yellow is a
distance-oriented Tour-performance ball for players looking for explosive
distance and high spin performance around the greens.
new Z-Star Tour and Z-Star Tour Yellow golf balls are currently being tested by
numerous PGA and Nationwide Tour players presently playing the Srixon Z-Star
series of balls,” says Chris Beck, brand manager for Srixon. “The response from
our Tour staffers has been overwhelmingly positive. We understand players at
all levels of the game want to lower their scores and the Tour Yellow balls have
definitely piqued the interest of our Tour players, as well as consumers,”
golf balls will begin shopping to retailers on April 1 of this year and will be
priced at $39.99 per dozen.