The new balls from Bridgestone go for distance. The e5 has a two-piece urethane cover and a 326-dimple pattern with shallower, larger dimples, to add height to shot trajectory. The e6 has an enhanced Anti-Side Spin inner layer that kills excess spin for even straighter and longer ball flights. The compression has been reduced by eight percent for an even softer feel than previous models. The e7 provides a lower trajectory and longer distance through Bridgestone’s new proprietary “velocity increasing” inner core. Each model is $38/dozen. www.bridgestonegolf.com