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 »  Home  »  Magazine Departments  »  Company Profiles  »  Wilson Golf
Wilson Golf
By Terrence Jordan | Published  03/14/2008 | Company Profiles | Unrated
Wilson Golf Continues its Tradition of Excellence

One of golf’s oldest and most storied equipment manufacturers is back with a new line of clubs that will make reaching the green easier than ever before.  Wilson Golf, which began making clubs in 1914, has three new iron sets for the current generation of golfer: the Di7, Ci7, and Pi7, each of which features technology unseen in any of the company’s previous major championship-winning irons.

Designed specifically for the mid- to high-handicap golfer, the Wilson Staff Di7 is a cavity-backed game improvement iron that offers excellent forgiveness through its wide sole and low, deep center of gravity.  The low CG enables a higher, longer ball flight with more stability on mis-hits.  This will bring more greens into play, allowing players to be more aggressive and hit more greens in regulation. 

The Di7’s shaft options complement the club’s other features, adding even more length and forgiveness.  The True Temper TX 105 steel shaft’s light weight increases swing speed, and its wide tip reduces twisting on off-center hits.  For graphite users, the UST ProForce V2 shaft provides even greater swing speed while increasing control and accuracy with a low-torque tip of its own.  Both shaft options feature Wilson’s patented wide tip technology, which helps prevent twisting.
There’s more to the Di7 than just length and forgiveness.  An exclusive Elastomeric coating in the back cavity of the club dampens vibration, providing a softer feel on all shots.  This gives golfers solid feedback, promoting a better understanding of why one shot worked while another one didn’t.
Better players are going to love Wilson’s next offering.  The Ci7 and its mid-sized head are designed to appeal to low- to mid-handicappers.  The club’s thin face generates extra power and distance, while the Ci7’s perimeter weighting system increases MOI and forgiveness.  Combined with the stability provided by the club’s undercut cavity, it is nearly impossible to hit a terrible shot.

The Ci7’s shaft options each feature Progressive Tip Design, meaning a softer tip with a lower kick point is used in long irons (to create a higher ball flight), and a stiffer tip with a higher kick point is used in short irons (to maximize control and accuracy).  This gives golfers the optimum combination of trajectory and accuracy from every club in the bag.

The control provided by the Ci7 will greatly aid good golfers that want to be able to fire at the pin.  These irons fly high and land soft from any distance, even on mis-hits.  Like the Di7, the Ci7 has an Elastomeric paint coating to dampen vibration, which also helps to eliminate stress on the arms and hands.

Wilson’s next iron is aimed specifically at low-handicappers.  The Pi7 is a high performance iron that is tailored for the shotmaker.  The club features a smaller clubhead, thinner topline, and reduced offset, allowing players to shape shots whichever way they like.  The Pi7 isn’t slowed by the rough, either—a longer hosel cuts through thick grass and other difficult lies with ease.

The compact head of the Pi7 looks great at address, but it also houses some pretty helpful technology.  A perimeter-weighted cavity increases weight on the heel and toe of the club, increasing forgiveness and clubhead stability.  The longer Pi7 irons feature a slightly larger head and wider sole for increased playability.  The clubs stand up to even the best players in the world, as they were in the bag of Padraig Harrington when he captured last year’s British Open championship.

Wilson has complemented its irons with its new FYbrid family of fairway utility clubs.  These versatile clubs play well out of any lie, and perhaps more importantly, they make it easier than ever to reach the green on long par-4s and par-5s.  The FYbrid series delivers consistent distance gaps between clubs for simpler club selection, eliminating the confusion and overlap of traditional long irons, hybrids and fairway woods. The FYbrid family of clubs is meant to replace difficult-to-hit long irons, and the set covers distances between the driver and the 6-iron.  You can determine your long range solution in less than 3 minutes by getting FY fitted on-line today at
No matter your playing ability, Wilson has a set of clubs to fit your game.  Over its 100 year history, 59 major championships have been won with Wilson irons, more than any other brand in the game. This latest family of high performance equipment should ensure this legacy will continue.