Golfing Magazine Online -
Take Your Golf Event to the Next Level
Tom Landers
By Tom Landers
Published on 06/15/2007

Defining Your Purpose by Phil Immordino
Would you like to double or triple the income of your existing golf tournament? There are over 500,000 golf tournaments in the U.S. each year. The average event raises between $5,000 and $8,000. Why do some tournaments raise $80,000 to $100,000? They have a plan. They have a clear picture and goal of what they want to accomplish.

I will be sharing with you a plan, a clear picture of how your golf tournament can raise double and maybe triple of what it currently raises.

Defining Your Purpose
So many organizations produce a golf tournament just because it seems to be the right thing to do.  Golf is not for everyone, but it is our country’s most popular participation sport.

Most everyone has a great time when playing in a golf tournament.  You’d be hard pressed to find someone who would rather be on the golf course than at the office.  But playing in a golf tournament and producing one are two different things. Producing a golf tournament can be a lot of work—if you don’t have everything together, it can feel like you’re hitting out of the rough all day.

First things first.  Can you put together a committee?  Most importantly, do you have a chairman for the event? The right committee is absolutely essential to producing a successful event. Without a good committee, you will get frustrated, burnt out, and most likely the tournament will cease to exist.

It is essential to your bottom line that you have a volunteer committee in place.  This committee should be unified, purposeful, and determined to make the event the best it can be.

You need to set your standards right away.  Why are we having this event?  What is the goal?  How much money do we want to raise?  Where is the money going?  These things all sound like common sense, but you’d be shocked at how many events lack even this kind of leadership.  Wanting to raise a lot of money is not reason enough to have a golf tournament.

Here are the top five reasons to host an event.  Choose the one that best fits your goal and purpose, get everyone involved on the same page, then go do it!

Fund Raising – Designed for non-profits that have a worthwhile cause. Make sure that you have a clear goal of how much money you want to raise and that everyone involved knows where the money is going.

 Entertaining – A great event to show customers, members and donors a great time. Not necessarily making money that day but seeing the benefits down the road.

Networking – Use this format to build relationships.

Competition – These events are serious competitions.  They can still raise money, but the real goal is to allow golfers to play a competitive round of golf on a great course.
Publicity – A great excuse to promote your organization. If you receive $100,000 in publicity in local media, yet don’t make money that day, you still come out ahead.

Define your purpose early, make it clear to committee members, golfers, and sponsors, and you will take your event to the next level.

Phil Immordino is the Chairman of the Golf Tournament Association of America, a National Speaker and Author of “How to Produce a Successful Golf Tournament.” You can reach him at