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Antigua Keeps Setting the Trend in All-Purpose Golf Apparel
Tom Landers
By Tom Landers
Published on 04/30/2014

Antigua Keeps Setting the Trend in All-Purpose Golf Apparel
The Antigua Group, Inc, one of the nation’s leading designers and marketers of lifestyle and golf apparel under the Antigua brand, is celebrating its 35th anniversary throughout 2014 and has launched its Spring ’14 Performance 72 Golf Collection.

Antigua’s Performance 72 (playing off the normal par for golf courses), features the quality, fit, and viability of performance fabrications that consumers have become accustomed to. The Spring line demonstrates attention to detail, highlighting just the right accents, meshed with performance with style. The apparel features the company’s proprietary Desert Dry and Desert Dry Xtra-Lite moisture management technology to wick away moisture.

Said Ron McPherson, the company’s president and CEO , “Antigua’s Spring 2014 line offers numerous color stories across the men’s and women’s offering that can be merchandised together, allowing the merchandiser the use of our Performance 72 color coding approach. The men’s and women’s colors are not an exact match but in the same spectrum.

The colors for Spring are bold     and powerful and used in very     contemporary     “trending” styles as well as traditional “golf” styles, allowing the retailer to serve a broader demographic of consumers.”  
The new collection brings a fit that’s specific to golf Attention to details includes eliminating the sleeve cap so that the garment performs “with you and not against the wearer, allowing golfers freedom of swing motion.” The company has  also used lightweight stretch material in its outerwear to keep golfers comfortable in a wide range of temperatures.
Said McPherson, “Spring 2014 is a continuation of strong offerings from Antigua, with a larger women’s line responding to demand for more that has been clearly defined by the market the past three seasons.

He said Antigua has strived to be “on trend,” adding, “Our young design team looks outside the golf market to review colors, silhouettes and fabric trends when putting together our collections.

They compile this information and suggest to the merchandise team how it can be applied to the golf industry. Our design team will experiment with more cotton poly blends that perform, utilize additional mid-weight layering pieces, and present a somewhat softer color palette, departing to a degree from the very bright and bold palettes of the past two years.”

Among the new offering are Icon, a 100 percent polyester shirt features Desert Dry moisture wicking technology, keeping golfers dry and cool; Highlight, a 100 percent polyester, short-sleeve polo boasting Desert Dry Xtra-Lite moisture management technology; Logic, which is made of 86 percent polyester and 14 percent spandex, with the short-sleeve pullover that features Desert Dry moisture management; Charge, a long-sleeve pullover with half-zip placket that has contrast two-color feed stripe insets at the top shoulder and sides, along with contrast cover stitching on the chest seam and a stand-up collar with contrast binding; Belize, a 100 percent polyester pair of shorts with Desert Dry moisture management and a hidden back scorecard pocket; Aruba, a 100 percent polyester pair of shorts that features Desert Dry moisture management; and Shade, a new look in headwear, a 100 percent polyester heathered jersey baseball-style hat that features structured panels, a Velcro back, and tonal piping at the front side seams.