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 »  Home  »  Magazine Departments  »  Product of the Week  »  Product of the Week
Product of the Week
By Tom Landers | Published  01/12/2015 | Product of the Week | Unrated
The Secret Grip by Boccierri Golf
Product of the Week, October 1, 2013

The Secret Grip Can Change Your Game

 

When Stephen Boccieri, CEO and president of Boccieri Golf, invented the Heavy Putter line in 2003, he also explored the idea of producing a back-weighted grip. Fast forward to 2011 and the idea moved from the back shelf of his creative mind to the forefront. Testing at the PGA Merchandise Show showed that 97% of players who tested the Secret Grip preferred it over the identical club with a standard grip.

“Initially we were developing the grip for our customers to install on their conventional clubs so they would match the Boccieri Golf counter-balanced clubs in their bag. But after the PGA show, we circled the wagons and realized the preference levels were off the charts so it didn’t make sense to limit the distribution to our customers,” Boccieri said. “What was shocking was while golfers did not embrace the counter-balanced technology in my clubs, they loved the technology of the Secret Grip when they could put it on the OEM clubs in their bag.”

Conventional grips weigh about 50 grams versus the 92 grams found in the Secret Grip, some of which is due to a heavier compound the company uses. But the real “secret” is a tungsten weight installed in the butt cap.

“We also designed a grip longer by one inch than conventional grips and we built up the lower hand profile to promote more even grip pressure,” said Boccieri. “This profile is preferred by a lot of Tour players but the only way to accomplish this was to add numerous wraps of tape under the grip.” The benefit of the Secret Grip is that it improves a golfer’s control, consistency, and in some cases, increases distance, simply by changing the club’s balance point. In addition to a higher balance point, the club is statically heavier, which keeps the golfer on plane, yet has a lighter swing weight to allow the player to move the club more efficiently.

Over 100,000 golfers have gone to the Secret Grip to date and Jack Nicklaus has endorsed the product. As he said “What’s the big deal? I back weighted my clubs my whole career, why wouldn’t I endorse something I actually used.”

For more information visit www.BoccieriGolf.com

For information about including your product contact editor@golfingmagazine.net

Week of October 1, 2013 Follow Golfing Magazine