Antigua 2013 Menís Performance Golf Apparel
Always known for its cutting edge performance apparel that offers stunning coloring and fashion-forward patterns and styling, Antigua’s Spring Men’s Performance Golf Collections features the company’s acclaimed color palette of bright accent colors seen in its Spring ’12 Golf Wear Collections, while brightening further the color value for the Spring 2013 line.
Trending “pop” colors are employed in the new golf wear as subtle details, and have been designed to appeal to a wide range of both male and female golfers in both of this season’s Men’s and Women’s Golf Wear Collections.
“For Spring 2013, the focus of pop accent colors on less conspicuous fabrications throughout the collections shows off the styling and design features of the individual’s garments,” says Sean Gregg, Director of Product Development for Antigua. “The collections are current in both color and design trend, and are additionally embellished with performance enhancing features by incorporating Antigua’s proprietary Desert Dry and Desert Dry Xtra-Lite moisture management technology. This produces collections that are both merchandized appropriately for the season, while offering performance functionality.”
For Spring 2013 Antigua introduces Performance-72 into its golf fashion collections. Antigua says the launch of this trademarked branding represents a benchmark for quality, fit, style and performance functionality in all of its fashion golf wear collections. Each color “story” is designed to be merchandised together and to be presented on the retail floor as a collection. The Performance-72 branding trim is color coordinated to match each color story, representing both the brand, as well as allowing the consumer to pair up merchandise easily for on and off the course wear. The company says Performance-72 “epitomizes” the standard that golf fashion should achieve, and is “performance-fashion golf apparel at its best.”
The Antigua Group, Inc. is a leading designer and marketer of men’s, women’s and children’s lifestyle apparel and sportswear under the distinctive Antigua label. In 2012, Antigua celebrated its 33rd anniversary serving the apparel needs of the golf, licensed sports, corporate and identity specialty retail markets.
With its roots in the golf market, Antigua has built a solid reputation with numerous tournaments and Tour professionals. The Antigua “Team on Tour” consists of several PGA, LPGA, Champions and Web.Com touring professionals. It has become the apparel of choice for numerous PGA, Champions and LPGA tournaments.