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 »  Home  »  Magazine Departments  »  Company Profiles  »  adidas AdiPure Motion Raises the Bar on Comfort and Stability
adidas AdiPure Motion Raises the Bar on Comfort and Stability
By Tom Landers | Published  10/24/2012 | Company Profiles | Unrated
adidas AdiPure Motion Raises the Bar on Comfort and Stability
Adidas Golf’s adipure motion shoe is engineered to increase stability with flexibility to increase a golfer’s contact with the ground throughout the swing.
Characterized by fine detailing, premium materials and a superior level of craftsmanship, the adipure line is designed to meet the demands of the most discerning class of golfer. A new, elevated adipure motion utilizes revolutionary materials and state-of-the-art outsole construction to free the foot and body to move from the ground up to the shoulders.  

At five ounces less and 23 percent lighter than a previous adipure model, adipure motion features a seven-spike, ultra-light exoskeleton outsole with “puremotion” technology designed to provide “dynamic” movement and ultimate flexibility.

“Heavy, stiff, platform shoes of the past don’t provide the motion, support and lightweight comfort today’s golfers are seeking,” says Dr. Phil Wagner, of Sparta Performance. “adipure motion with puremotion technology gives golfers premium performance, while allowing the foot to function in its most natural state.”  

An ultra-soft, full-grain aniline leather upper and lining provides comfort, while an x-pattern overlay on the heel offers stability in the heel. On the inside, an updated CLOUDFOAM insole delivers comfort and lightweight cushioning.  

Offered in medium and wide widths, adipure motion carries a two-year waterproof warranty, and is available in a choice of three colorways: black /black/black, brown /brown /scout metallic, and running white/running white/black.

The suggested retail price is $250.