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Antigua's 2012 Performance Collections
http://www.publinksgolfer.net/articles/1001/1/Antiguas-2012-Performance-Collections/Page1.html
Tom Landers
 
By Tom Landers
Published on 06/11/2012
 


Antigua's 2012 Performance Collections

Antigua's 2012 Performance Collections

The inspiration for Antigua's 2012 performance golf collection is color.
  And in bringing this inspiration to life, Antigua has developed a collection of six different color groups focusing on bright, bold colors.
  "We found many ways to weave our 'pop' colors in as subtle details, while keeping them sharp and proud," says Sean Gregg, Director of Product Development for Antigua. "We tried to focus on how a color affects the textures of its complementing neutrals and sits as a critical contrast as the spark to the paler surroundings."
   The 2012 performance collection tells a cohesive story about color between all six groups. The Wedgewood/Cobalt group, for example, brings to that story cool wedgewood and cobalt blues that, when paired with shades of grey and every shade of neutral, form an unexpectedly pleasing palette.
  "The philosophy during the development cycle is that each garment be built to stand alone--as though you were creating someone's 'favorite' piece--and build those pieces out to assemble a full collection of favorites," says Gregg. "With the wide selection of shirts, shorts, outerwear and hats offered in the Wedgewood/Cobalt group, any piece from this group may be combined with any others to create a fashion-forward golf ensemble that's both simple and elegant."
  Add to this the tie-in complementing outerwear, which Antigua has expanded on in both layering styles as well as sweaters, vests and wind shells, and the color story and presentation is enhanced even further.
  Says Gregg, "The initial introduction of the line to date has been well-received, and gives us confidence as we continue to follow our new tradition of color in the development of our upcoming Summer collection." 
  Antigua has produced further innovations in fabric technology, expanding on the D2XL (Desert Dry Xtra-Lite) fabrics with a new construction, a softer hand (feel), while maintaining focus on the drape of the fabric and how it correlates to the fit of the garment. Add to that some simple but elegant style detailing in the way of pop color piping or contrast stitching and the finished garment appeals to every golf sense.
  The pop colors representing the collection's groupings are Keylime, Berry,  Wedgewood, Turq, Mellon and Azalea. The fresh, bright colors are represented as all-over solid tonals, engineered chest stripes, tippings on rib treatments, accents on argyles, and as filament cover stitching details on outerwear pieces, from base layers to water resistant wind garments.
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